The wife and I bought a PC a few days ago from Dell. She had been running a box that I lovingly referred to as the Spruce Goose. It is an ancient white box that continues to have a white sticker label on the front - "Notes Server".
But now it is all different.
Today UPS delivered a 3.0 Ghz Dual Core dynamo with a 2GB RAM-having 256MB screamin' lightenin' fast video slinging card that rocketed it's bits a crystal clear black pearl of a 20" display .. and I drool.
Her eyes lit up like the moment the dad in the Christmas Story when he first saw his long-legged lamp! She let out a squeal (scared the dog) and oohed and awwed all the way through the process. I told her the little Dell elves had custom built the machine for her by hand.
Dell you have a loyal customer here! Easy install, easy setup and I cannot express how happy she is. You thought of everything!
Wednesday, November 15, 2006
Fooling Google for Pixel Earth
To say of you have ever read a blog of mine you might think this one a little off. To any of you who know me this one will be one of many of my crazy ideas - so crazy it just might work!
I was told that if a structure is 2 acres or more in size it can be seen in space by the naked eye. That raised a curious thought. What if a logo were two acres in size? What if I went into the badlands of Wyoming and bought a couple acres and painted a logo there - visible right? Then what if the ikonos II satellite flew by and it were captured on film .. transferred to Google Maps and then oddly enough was announced to the world. Would it become viral?
Let's face it the million pixel guy .. or whoever he was achieved it online, why can't I off? What if the planet were merely pixels on a digital photography? Read that slowly ... pixels .. on .. a .. digital .. photograph! Oh and by the way, what would I have to pay Google for that?
My way would be $2k for the land + paint and travel = $50k for you. When would you like me to start?
I was told that if a structure is 2 acres or more in size it can be seen in space by the naked eye. That raised a curious thought. What if a logo were two acres in size? What if I went into the badlands of Wyoming and bought a couple acres and painted a logo there - visible right? Then what if the ikonos II satellite flew by and it were captured on film .. transferred to Google Maps and then oddly enough was announced to the world. Would it become viral?
Let's face it the million pixel guy .. or whoever he was achieved it online, why can't I off? What if the planet were merely pixels on a digital photography? Read that slowly ... pixels .. on .. a .. digital .. photograph! Oh and by the way, what would I have to pay Google for that?
My way would be $2k for the land + paint and travel = $50k for you. When would you like me to start?
Tuesday, November 14, 2006
Social Computing
Understanding that people are inherently social by nature it is easy to understand that social computing is inevitable. Combined under the overarching umbrella of Web 2.0, the collaborative development of content and ease of distribution, has allowed the populous to become their own media source.
The opportunity that this presents is one where people can ingest massive amounts of content in ways never before possible. The thought-leaders that dialogue around the technologies that me this possible believe that the average American today consume 20-hours of media in 7-hours and that the consumption is increasing.
This fundamental shift in media-consumption, whether for entertainment or education, creates a multi-level approach to media delivery. To illustrate this point, it is conceivable that a teen would be chatting on the phone, texting on a cell phone, chatting in several windows on the computer while listening to music on their iPod.
This will not continue into adulthood, right? Well, just a decade ago email was not pervasive throughout organizations. Can you imagine not having it today? What if you were restricted to the "interoffice memo"?
Some may believe that these are the workers of tomorrow, but the truth is that these are the workers poised to exit our universities today. To varying degrees adoption of these new media vehicles are being adopted and deployed by marketers today. Forrester conducted research reflecting the adoption rate of Web 2.0 technologies by marketers, a sampling of the results are below:
Forrester Research 2005
Base: North American Consumers
The opportunity that this presents is one where people can ingest massive amounts of content in ways never before possible. The thought-leaders that dialogue around the technologies that me this possible believe that the average American today consume 20-hours of media in 7-hours and that the consumption is increasing.
This fundamental shift in media-consumption, whether for entertainment or education, creates a multi-level approach to media delivery. To illustrate this point, it is conceivable that a teen would be chatting on the phone, texting on a cell phone, chatting in several windows on the computer while listening to music on their iPod.
This will not continue into adulthood, right? Well, just a decade ago email was not pervasive throughout organizations. Can you imagine not having it today? What if you were restricted to the "interoffice memo"?
Some may believe that these are the workers of tomorrow, but the truth is that these are the workers poised to exit our universities today. To varying degrees adoption of these new media vehicles are being adopted and deployed by marketers today. Forrester conducted research reflecting the adoption rate of Web 2.0 technologies by marketers, a sampling of the results are below:
Forrester Research 2005
Base: North American Consumers
- 10% Use blogs
- 6% Use a social networking site (MySpace, Facebook, etc.)
- 6% Use RSS
- 1% Use Podcasts
In summary the adoption of these technologies by marketers although small in contrast to paid search inclusion and online advertising is growing.As marketers learn how to create one-to-one dialogues with their customers the adoption of these delivery modalities will increase exponentially.
As a footnote, Microsoft has integrated RSS and blogging into Windows Vista. Is there anyone who does not believe this will change the adoption rate of these technologies by consumers?
Watch the advancements I am executing on iLevel.com. To learn more on this subject contact Blueline Marketing.
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