The opportunity that this presents is one where people can ingest massive amounts of content in ways never before possible. The thought-leaders that dialogue around the technologies that me this possible believe that the average American today consume 20-hours of media in 7-hours and that the consumption is increasing.
This fundamental shift in media-consumption, whether for entertainment or education, creates a multi-level approach to media delivery. To illustrate this point, it is conceivable that a teen would be chatting on the phone, texting on a cell phone, chatting in several windows on the computer while listening to music on their iPod.
This will not continue into adulthood, right? Well, just a decade ago email was not pervasive throughout organizations. Can you imagine not having it today? What if you were restricted to the "interoffice memo"?
Some may believe that these are the workers of tomorrow, but the truth is that these are the workers poised to exit our universities today. To varying degrees adoption of these new media vehicles are being adopted and deployed by marketers today. Forrester conducted research reflecting the adoption rate of Web 2.0 technologies by marketers, a sampling of the results are below:
Forrester Research 2005
Base: North American Consumers
- 10% Use blogs
- 6% Use a social networking site (MySpace, Facebook, etc.)
- 6% Use RSS
- 1% Use Podcasts
In summary the adoption of these technologies by marketers although small in contrast to paid search inclusion and online advertising is growing.As marketers learn how to create one-to-one dialogues with their customers the adoption of these delivery modalities will increase exponentially.
As a footnote, Microsoft has integrated RSS and blogging into Windows Vista. Is there anyone who does not believe this will change the adoption rate of these technologies by consumers?
Watch the advancements I am executing on iLevel.com. To learn more on this subject contact Blueline Marketing.
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